Put the client into the brief
Perhaps the greatest difference between architecture school and design practice is the reality in practice of the client, the client’s other advisors, the opponents to the project, the commentators in the press – in other words the human factor.
Why don’t briefs to architecture students include psychological profiles for these players? Why shield students from the full picture of design?
If the argument is that students are too young and inexperienced to handle people, how much more or less experienced are they to handle space and form? None. Every student has as much, if not more, experience of people as they do of three dimensional manipulation. This experience should be harnessed and trained, provoked and stimulated – not stopped up for a future date. Standing water grows stagnant – it should be left to flow.
The power of the network 